Bajaj of India intends to take on the Indonesian motorbike market.
Bajaj Auto Ltd, India's second-largest motorcycle maker, yesterday introduced its flagship model, the high end Pulsar, into the $6 billion Indonesian motorbike market, and plans to spend around $50 million to set up factory and distribution facilities shortly. ibn
Bajaj Executive Director Sanjiv Bajaj said:
In the first phase, we will focus on customer satisfaction. The second phase would be to set up a local manufacturing facility and the third phase is to make Indonesia the hub for the Southeast Asian market.
First this, the Bajaj three wheeler.
The Bajaj brand is well known, almost infamous, in Indonesia due to the presence of thousands of the company's three wheeler motorised rickshaws that noisily ply the streets of Indonesia's capital, Jakarta. But Bajaj is now focusing on the upper end of the motorbike market. Says Sanjiv: ibef
These will be high-end bikes, in the range of Pulsar and higher engine capacities.
Now this, the 180cc Bajaj Pulsar.
K S Grihapathy, head of PT Bajaj Auto Indonesia, said the company initially aimed to sell 100,000 motorbikes in Indonesia in two years. The company was formed as a joint venture with financial consultancy group Boentaro, which holds five per cent.
Not yet sighted, Bajaj Goods Carrier.
It is intended that the Bajaj bikes produced in Indonesia will be completely knocked down kits (CKD's) in the beginning with just the assembly being done locally. Later the company will source bulk components locally while still importing critical components from India.
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