Indonesians are officially the most smiley and pleasant people in the world, in shops.
The 2009 Smiling Report, conducted by two Swedish organisations called Better Business and the International Mystery Shopping Alliance (IMSA), analyses how likely shop, hotel, and office staff are to smile at and greet customers or people they are required to deal with as part of their job.
66 countries were surveyed and 2.5 million probing questions were asked during 2008 and in the Smiling category Indonesia was found to lead the way with a whopping 98% Smiling Rate. The most miserable customer service staff were in Pakistan, with a hopeless 44% Smiling Rate.
It starts young.
On the Greeting front Indonesia again had a near perfect 98% score, but this time grudgingly having to share top spot with Hong Kong. The gruff customer service staff of Morocco were weakest with pleasantries, with only a 48% Greeting Rate.
However in a third category, "Add-on sales", analyzing the rate at which sales assistants suggest additional products or services to customers, Indonesia couldn't claim first place honours. Instead Pakistani shop staff made up for their woeful 1 in 2 lack of smileyness and took the number one rank with an 82% rate of suggesting extras. The Finns, on 3%, were the least imaginative in this area.
Generals do it too.
In general the Report found that worldwide smiling and greeting rates in shops and offices had been on the decline since 2004.
The industry where smiling was most common was Health & Beauty with 86% worldwide, greetings were most likely in government service departments (94%) while the Business to Business area was lowest for both categories, 52% and 70% respectively. smilingreport.com
In Stockholm an Indonesian embassy representative, Dody Kusumonegoro, proudly informed Indonesian media of the Report recently, and noted that his hosts the Swedes ranked a lowly 24th for Smileyness. gatra