Nissan Livina

Oct 12th, 2006, in Business & Economy, by

Nissan has committed $60 million over the next few years to increase its market share in Indonesia, and plans to shortly launch the new Livina model.

The Chief Executive Officer of Nissan-Renault, the parent company of PT Nissan Motor Indonesia, Carlos Ghosn, says the new investment will be made in stages through to 2008 and will involve the further development of its factory facilities at Cikampek, in West Java 70 km’s from Jakarta, and will be focused on increasing Nissan sales in Indonesia to a level of 40,000 units per year.

Speaking at the unveiling of a new Nissan model, the Livina, in Jakarta on the 11th, Ghosn said things were looking up for the Indonesian car industry and that the country’s increasingly good chances for strong economic growth were a drawcard for Nissan, especially given the very large population of the nation.

The Livina is a multi purpose vehicle (MPV) or wagon which is believed likely to sell for around 200 million rupiah, possibly below, by the time of its coming onto the market in the second quarter of 2007. It is a 1600cc vehicle with 7 seats, is similar to the Kia Carnival, and has a 40% local component share.

Nissan Livina
Nissan Livina.

Launched first in China, and called there the “Jun Yi”, the Livina, with its conservative design, is aimed at the family market, and was designed at the Nissan Technical Centre in Atsugi, Japan. Nissan Indonesia expects the Livina to account for 70% of local sales by 2008.

Nissan in Indonesia is expected to sell only about 5000 units this year, mainly of SUV’s such as X-Trail, Terrano and Murano, more bulky and trendy models than the Livina.

The Grand Livina was formally launched on April 5th 2007, making Indonesia the second country after China to see the Livina on the road. In China the car was launched in November of last year under the name Nissan Geniss.

There are seven types of Livina on the market with two engine types, a 1,500 cc model and the 1,800 cc version, with prices ranging from 139 million rupiah to 204 million rupiah.

Nissan hopes to sell 12,000 units of the car, with a total company sales target of 21,000. In 2008, said Chief Operating Officer of Nissan Motors Ltd, Toshiyuki Shiga, total sales are hoped to rise to 40,000 with the Livina taking a 60% share of this.

Prices for Jakarta:

Type Price
1.5 SV M/T Rp.138.500.000
1.5 XV M/T Rp.146.000.000
1.5 XV A/T Rp.156.000.000
1.8 XV M/T Rp.165.500.000
1.8 XV A/T Rp.177.500.000
1.8 Ultimate M/T Rp.191.500.000
1.8 Ultimate A/T Rp.203.500.000

70 Comments on “Nissan Livina”

  1. Norman Adnan says:

    Nissan had just launching their latest model in Malaysia(late Jun). That is the ‘Latio’. While they are busy promoting Latio, the talks of the day also centered around a family car named Livina (they claimed it is selling like hot cakes in Indonesia). They are going to import the Livina to M’sia at the end of the year. We, the ‘ordinary not so rich guy’ in Malaysia have been taken for a ride for a long period of time by the so called protection policy, that we have no choice but to buy the Proton (low quality car but over priced). We are hoping that this so called ‘Livina’ are living up to the expectation of the family man like me; without the over pricing-selling ‘the brand name’ type of car.

    I’ve owned a Vios & a Camry (where else in Indonesia & Thailand they are using both model as a taxi) and during one of my family vacation to your country, can you just imagined, my 10 years old child said: tak ada standardlah ayah, dia orang gunakan Vios sebagai taxi sedangkan di M’sia kita sudah habiskan banyak duit membelinya. I don’t know about you all, but ‘gerenti’ I’ve being cheated to my bone by the over pricing of cars in M’sia.

  2. Nurdin T says:

    Livina it’s very good car, I’ll bringing livina to pinrang my home town.

  3. Nick says:

    Hi all I’m malaysian and from KL, I totally agreed with you all regarding fuel consumption of Toyota car, I had Wish 1.8 and Alphard 2.4. For Wish still acceptable but Alphard is ridiculous, RM0.30/KM if normal drive but if your foot become heavier RM0.40/km. I sold both car and plan to get Latio 1.8(A). I heard Nissan M’sia gonna launch Livina soon in sept but price unknown yet, looking forward to view the show car soon.

  4. SAM says:

    Hi, I like Grand Livina very much. Don’t know when it is lauch in Malaysia.

    I heard that it will be below RM100K. If that is true i think Livina will be competitive against Innova and Avanza, ehich are selling very well in Malaysia.

  5. Tuan says:

    I recently bought a 2008 Honda Fit.. Honda Jazz to you folks over in the Pacific. And I love it. Nissan Livina is too wagony and probably great for family.

    ~Tuan-American Indonesian Muslim

  6. yanti says:

    I and hubby fall in love with LIVINA since the first time we saw it. Last time we visit some dealers such as TOYOTA, HONDA, and NISSAN to check and make sure what we need. We decided to go for LIVINA for its compatibility at that price level. We still have to wait for about 3 months but it’s ok… Hope we do make a right decision.

  7. TheWrathOfGrapes says:

    Looks very much like the Honda Odyssey

  8. Mulyani St Sati says:

    Livina is interesting car my plan is to buy Livina in 2009, meanwhile i collect the informatio regarding livina performance, specially gas consumption for 1.5 L and 1.8 L and availibility for parts.

  9. wien says:

    I need Ultimate 1.8M/T Type. Did anyone know where I can buy this car? Please help me to find the best dealer in jakarta.. thanks

  10. Anne says:

    This may relate better to a different article altogether, but our family drive Toyota Avanza and its shiiiite I really don’t know why my Dad even bothered to buy it. The fuel comsumption is just ok, good passenger capacity (can fit a village lol) but the machine is just awful.. whenever I drive more than 80km/hr, which is considered very slow in Indonesia’s highways, the machine screams rrrrrrram rrrrrrrrrrrrrrrrrrrrram like a banshee and I want to cry cause it’s so embarassing when I have my mates, or my boyfriend in the car. And at Rp120jt is it cheap? I think not.

    Next purchase: Toyota Rush, seems like my Dad’s has gone head over heels for Toyota for reasons I can’t understand except for the better after-sale opportunity (we Indos love buying popular yet crappy 2nd hand Japanese cars).

    I really hope it will be a better experience, we boyfriend drives one, and I like the design, very humble but not ‘murahan’ the interior is real comfy too. Fuel consumption is not as good as we want it to be. Any advice on the alternatives?

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