Bajaj Pulsar

Nov 10th, 2006, in Business & Economy, by

Bajaj of India intends to take on the Indonesian motorbike market.

Bajaj Auto Ltd, India’s second-largest motorcycle maker, yesterday introduced its flagship model, the high end Pulsar, into the $6 billion Indonesian motorbike market, and plans to spend around $50 million to set up factory and distribution facilities shortly. ibn

Bajaj Executive Director Sanjiv Bajaj said:

In the first phase, we will focus on customer satisfaction. The second phase would be to set up a local manufacturing facility and the third phase is to make Indonesia the hub for the Southeast Asian market.

First this, the Bajaj three wheeler.

The Bajaj brand is well known, almost infamous, in Indonesia due to the presence of thousands of the company’s three wheeler motorised rickshaws that noisily ply the streets of Indonesia’s capital, Jakarta. But Bajaj is now focusing on the upper end of the motorbike market. Says Sanjiv: ibef

These will be high-end bikes, in the range of Pulsar and higher engine capacities.

180cc Bajaj Pulsar
Now this, the 180cc Bajaj Pulsar.

K S Grihapathy, head of PT Bajaj Auto Indonesia, said the company initially aimed to sell 100,000 motorbikes in Indonesia in two years. The company was formed as a joint venture with financial consultancy group Boentaro, which holds five per cent.

Bajaj Goods Carrier
Not yet sighted, Bajaj Goods Carrier.

It is intended that the Bajaj bikes produced in Indonesia will be completely knocked down kits (CKD’s) in the beginning with just the assembly being done locally. Later the company will source bulk components locally while still importing critical components from India.

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31 Comments on “Bajaj Pulsar”

  1. Rajan Timilsina says:

    The bikes of the team Bajaj are really good.
    Especially pulsar series are mind blowing but
    it should also focus in mileage and price for
    the people like us from developing countries
    like Nepal and South Asia.
    I think switching towards Bajaj xcd 135 cc is
    good due to its mileage and great look which i
    saw in your site which attracted me more. The
    photography is good too.
    And the Bajaj team can make an assembling centre
    in middle part of Nepal so that price could go down
    and more people could buy it.

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