Self Promotion Strategies

Aug 13th, 2008, in News, by

Two aspirants for the presidency, Soetrisno Bachir and Prabowo Subianto, put themselves about.

Action Man Soetrisno Bachir

On the major roads of at least one major city in Indonesia pictures/banners of Partai Amanat Nasional (PAN) leader Soetrisno Bachir striking a manly pose and with the slogan “Hidup Adalah Perbuatan” (“Life is Action”) are a common sight.

Soetrisno Bachir
SB, on the back of a bemo.

The “Hidup Adalah Perbuatan” campaign has also been taken to television screens:

Hidup Adalah Perbuatan.

His self-promotional efforts seem to be paying off, gaining him more and more media attention, and as of early June 2008, a survey institute, the Lembaga Riset Indonesia (LRI), found Bachir’s “popularity” had rocketed from 20%, pre-advertising blitz, to 54%. beritasore

However not all are impressed, with in late June the Masyarakat Hukum Indonesia (MHI), some sort of legal body, sending a legal “summons” to Bachir, accusing him of wasting 300 billion rupiah on his self-marketing efforts, money which they claim could be better spent on social problems, and which comes from uncertain sources, particularly given Bachir’s past business woes and debts to the taxman.

Said Wakil Kamal of HMI: antara

If he wants to be a national figure don’t do it like this, follow the example of Amien Rais [another PAN leader], earn your reputation through hard work and concrete contributions to the nation.

Soetrisno himself, who is from Pekalongan, Central Java, said on 26th July that the adverts were only intended to uplift people and encourage them to work hard, and he had not decided whether to compete in 2009 – because his wife hadn’t yet given her permission. okezone

Two days later however he was reported to be considering who would be a suitable running mate for the presidency, apparently with a preference for an academically inclined youngish person of Sundanese stock – because a Javanese-Sundanese ticket would be hard to beat, ethnicity being an important consideration. okezone

Farmers’ Friend Prabowo Subianto

Lieutenant General Prabowo Subianto, the leader of the new nationalist political party Partai Gerakan Indonesia Raya (Gerindra), has embarked on a similar self-promotional effort, confined largely to television it seems.

In one advertisement (“Prabowo dan Petani Indonesia”/”Prabowo and Indonesian Farmers”), Prabowo appears in his role as chairman of the Himpunan Kerukunan Tani Indonesia (HKTI), the Farmers’ Federation, and is shown strolling about fields chatting with, and listening to, men on the land.

And here Prabowo speaks of his calling to serve the nation

Both men are clearly pitching themselves in the explicitly inclusive, “nationalist” end of things.

35 Comments on “Self Promotion Strategies”

  1. Enigmatic says:

    Purba Negoro Says:

    August 14th, 2008 at 11:02 am
    DXP conveniently forgets it was the Chinese gangster Anton Medan who funded and initiated the Riots of Karawaci for the benefit of Wiranto- incrminated by his own atypical Chinese boasts.

    DXP further forgets the Hokkien white collar criminals are well documnetd for their financing of Kuomintang and British puppet colony of Singapore.

    Thus, China will not forget the treacherous and seditious Hokkien traitor.

    PN conveniently forgets the perpetrators of the 1998 May 13 riots and the officer who ordered his men to gun down innocent men, women and children in East Timor. I’m not naming any names. They disgust me.

  2. bagofcontradictions says:

    Whatever the decor, setting, the patriotic and Oh-Look-at-These-Poor-People-and-Let-Us-Save-Them attitude or the musical background that were used in these promotional shots, they certainly cannot hide the delusion that these two blokes are seriously suffering from. Can’t actually blame them for trying, but aaahh…so much money spent for a very sorry sight!

  3. Rob says:

    Aren’t all politicians and wanna be politicians self promoters? Don’t they have to be?

  4. purba negoro says:

    The perpetrators were preman or thugs funded by Chinese gangsters- Anton Medan leading the charge.
    All caught on video.

    Pak Jenderal Prabowo never ordered any fire on innocents, and no Indonesian soldier has ever willfully or cold-bloodedly killed a civilian, acting with peerless professionalism in the course of his duty that shows up the “saviour” Australian Yobbo “Soldiers” to be puppet Imperialist racist thuggish rednecks barely intelligent enough to operate their index finger.

    All such fallacious claims and libelous propaganda against them are the paid for propagandism of vested interest NGO’s funded directly from Australia and UK.

    Major Chris Henriss-Andersen (ret’d):

    “We went to East Timor to help those people, and now we are slapping them in the face and stealing their oil.”
    “We thought we were doing something decent. Now we have to ask the very real question of whether or not we went to East Timor to secure oil assets that aren’t ours.”

    Australia, one of the largest and most powerful countries in the Asia-Pacific region, recently legalized its thievery of tens of billions of dollars in resources from one of the smallest and weakest, according to critics of a new treaty.

    East Timorese watchdog organization La’o Hamutuk (Timor-Leste Institute for Reconstruction Monitoring and Analysis) called CMATS “unjust.” “It does not satisfy Timor-Leste’s claim for sovereignty or our people’s right to all the resources in our half of the Timor Sea,” charges La’o Hamutuk. La’o Hamutuk is part of the East Timorese Movement Against the Occupation of the Timor Sea, which demands that Australia respect the new nation’s rights and independence.

    There is no evidence whatsoever aside from utterly spurious hear-say and easily discredited gossip mongering.

    Ask Kirsty Sword (aka Ostrayan ASIO agent “Ruby Blade”), husband Gusmao or any East Timorese who they would like back- Aussies and their lickspittle-lapdog anus-cleansing obsequious Chinese vultures?
    or Pak Prabowo and wholly East Timorese governance and ownership of business?

    Guess who the East Timorese hate more than Indonesians?

  5. gatotkaca says:

    It would be interesting to have a nationalist minded person to be the next president of Indonesia. We have a few jokers pretending to be the leader of this great nation since the downfall of suharto.

    Prabowo coming to power will make a change for the good

    Obviously there will be certain displeasures from certain quarters; but that’s life you just have to live by it.

Comment on “Self Promotion Strategies”.

RSS feed

Copyright Indonesia Matters 2006-20
Privacy Policy | Terms of Use | Contact