Indonesian food and drinks are excellent… but not popular. How to change this?
Indonesian Cuisine Highly Rated….
The CNN Go travel magazine recently rated the world’s 50 most delicious foods and drinks; its choices were surprisingly wide-ranging and cosmopolitan.
Indonesian cuisine had three entries; one food, two drinks.
Rated above: Popcorn (#50), Potato Chips (#48), Buttered Toast With Marmite (#42), Fish and Chips (#33), Lasagna (#23), Croissant (#21), Kebab (#18), Donuts (#14), Shepherd’s Pie (#12)
Rated below: Ice Cream (#9), Hamburger (#6), Chocolate (#3), Pizza (#2) and Massaman Curry of Thailand (#1)CNN Go
Es Kelapa Muda #19 (Iced Coconut Drink) |
Es Cendol #45 (A cocktail of rice flour, coconut milk, palm sugar and ice) |
Rated Near: Sex On The Beach (#20), White Wine (#18), Lemonade (#17);
Yakult (#48), Guinness Stout Beer (#47), Fanta (#43)CNN Go
…But Perceived As Not Popular
Meanwhile, recently appointed Tourism Minister Elka Mari Pangestu has announced she is considering new initiatives to promote Indonesian cuisine abroad.The Jakarta Post
One proposal is the government gives financial support to Indonesian-themed restaurants in other countries, copying emulating a similar system in Thailand – home of CNN Go’s #1 Most Delicious Food.
Indonesian Restaurants (L to R): “Cumi Bali” in Singapore,
“Es Teler 77” in Melbourne, “BaliBali” in London
However, there are already a significant number of Indonesian restaurants in other countries, without government assistance. Some may question whether this would be an appropriate use of the national budget considering the many other pressing needs of the nation in health, education, infrastructure, poverty reduction, etc.
National airline Garuda Indonesia advertises that it serves rijsttafel (an Indonesian buffet/banquet meal) in executive class on international flights. However, in economy class Garuda seems to only encourage foreign investment and prayer, not foreign appreciation of Indonesian cuisine.
More Opinions Wanted
What incentives could/should Indonesia give (if any) to encourage greater awareness and appreciation of Indonesian cuisine in other countries?
52% of foreign tourists like to sample local cuisine when visiting a country.The Jakarta Post Where do you recommend for the best rendang, es kelapa muda and es cendol? And what other local specialities should they definitely try?
Rendang can be found everywhere in Indonesia, including at non-Padang Restaurants. The taste often not as hot as those at Rumah Makan Padang, but rendang in some Padang restos outside West Sumatra also taste a bit different with the original flavor of rendang. Some fancy (Padang) restaurants not always serve the best rendang. Better rendang sometimes can be found in small RM Padang. In my opinion (based on limited culinary experience and after occasionally got rendang as “souvenirs” from Padangnese friends), the best rendang are homemade rendangs which come from native Padangnese kitchens (preferably those kitchens IN West Sumatra areas š ). Not only meat rendang, it also can be (dried) egg rendang, potato rendang, or bovine spleen rendang.
As for beverages, in addition to es kelapa muda and cendol, there are lots of more tasty choices but I recommend jus sawo (sapodilla juice). It’s so refreshingly good.
They are done by a staff writer using a special tool called Google (plus old copy on the magazineās files), and then some stock photos from image banks.
.. and so here we should go again with “sate”, “bakso”… LOL
Hi Chris,
I think Indonesian students in overseas (through PPI/Persatuan Pelajar Indonesia) often participate in such kind of local cultural events by introducing Indonesian cuisines, dances, batik or other kind of Indonesian cultures. Some of them become annual events.
“Unfortunately, the traditional dance displays had recorded music at ear-burning (some would say typical Indonesian) volume, so not so many non-Indonesians watched that.”
Yes, that was a bummer. But local authority can be a good solution for that problem. For example in Japan, they’re quite strict with the regulation about what to do and what to sell (food) in such events, so Nasi Goreng and Pisang Goreng become the most popular Indonesian dishes since Japanese’s stomach apparently very sensitive with anything spicy. And the volume of the music for the dance was performed at the normal human being’s scale, otherwise, the Japanese committee will stop it immediately (which somehow almost never happened cuz they make sure beforehand that everything’s in order as instructed).
‘Rendang Padang’ is the term suggested to address Indonesian Rendang, avoiding confusion with similar dish available in neighbori ng countries. While its true that the best Rendang Padang might comes from family kitchens in Western Sumatera, RM. Sederhana usually has good quality Rendang, and they’re easy to find. Natrabu is another choice, and they seemed to cater for international visitors hence the taste is a bit more mellow here. In Jakarta RM. Garuda is a good bet as well.
As with Es Kelapa it’s quite ubiquitous hence I don’t recall anyone standing out: a good quality young coconut and good quality of sugar are all that you need. There are some small varieties between places though: in Jakarta sellers are fond of using light palm sugar syrup that tasted almost like honey only darker, while in Denpasar, Bali, it’s cane sugar syrup with a slice of lime.
For Es Cendol, Elizabeth is the market leader in Bandung and might be available in Jakarta as well. In Bali the Es Dawet is a better known alternative, though its virtually the same drink with Es Cendol.
One suggestion for drinks:
Avocado juice with the chocolate and other toppings! You can find them at any Indonesian restaurant. Always missed and talked about by my friends from other countries after a trip to Indonesia.
I think in general Indonesia need to learn how to brand them selves abroad. Around the world culture shows are nice but soon forgotten.
I think big companies like Indomie and even Bintang should take the lead to promote and be more aggressive. Having a huge domestic market who is happy to spend and spend made lots of Indonesian companies stay idle in here.
Indomie is I believe quite famous in the Asian food stores even in Australia and North America… it is even the leading brand for noodle in Nigeria and some other countries..
there is a new show entirely dedicated to Indonesian food in Asian Food Channel!
Indo mie is quite the major brand in Holland for noodles in the toko s( shop for Indo’s living in Holland) and some supermarket chains, but yeah Holland is not like a major country in population. Even though it’s fast food it would spark interest, brand Indonesia as a country, the language as well and ultimately it’s wonderful food.
Nasi goreng still the best and favorite Indonesian food.
how about ‘RANDANG’ from west sumatera…it worldclass food too !
Did I ever tell you that story about how I stood next to Farah Quinn at a pedestrian crossing on Orchard Road once, but was too shy to say hello?
Ah, I think perhaps I did…
I have eaten on AirAsia X a couple of times, and it was passable. A lasagne or something like that.
And I’m sure the people of Palembang (not one of Indonesia’s more attractive cities) are delighted! I know I would be…
Copyright Indonesia Matters 2006-2023
Privacy Policy | Terms of Use | Contact
For those coming to Bali I would recommend
– babi guling. Babi guling, or suckling pig, is one of Bali’s most famed dishes. The pig is stuffed and infused with a spicy concoction typically involving turmeric, coriander seeds, lemongrass, black pepper and garlic, and traditionally spit-roasted. It is to my knowledge however only served in warung or roadside eateries, of which the most famous one is Ibu Oka in Ubud. Only served during the daytime and be prepared for a long wait.
– bebek betutu. Bebek betutu or stuffed duck, roasted in babana leaf and enhanced by a host of pungent roots, herbs and seasonings. Because it is considered a ceremonial dish it is preferably eaten with your fingers instead of cutlery. Some restaurants in Bali offer bebek betutu, with the request you order a day in advance, due to the preparation time. A cheaper version ‘ayam (chicken) betutu’ is also available in markets or specialised warung.
– bebek bengil. Bebek bengil or dirty duck is a dish served in the restaurant of the same name in Ubud, famous because it was the favorite eaterie of former RI president Bu Megawati and of rock star Mick Jagger, who was suspected to have a dwelling in the area. The dish consists of half a duck steamed in Indonesian spices and then fried for a crispy finish. Your choice of sauteed potatoes and a side salad or steamed rice and Indonesian vegetables.