Nissan has committed $60 million over the next few years to increase its market share in Indonesia, and plans to shortly launch the new Livina model.
The Chief Executive Officer of Nissan-Renault, the parent company of PT Nissan Motor Indonesia, Carlos Ghosn, says the new investment will be made in stages through to 2008 and will involve the further development of its factory facilities at Cikampek, in West Java 70 km's from Jakarta, and will be focused on increasing Nissan sales in Indonesia to a level of 40,000 units per year.
Speaking at the unveiling of a new Nissan model, the Livina, in Jakarta on the 11th, Ghosn said things were looking up for the Indonesian car industry and that the country's increasingly good chances for strong economic growth were a drawcard for Nissan, especially given the very large population of the nation.
The Livina is a multi purpose vehicle (MPV) or wagon which is believed likely to sell for around 200 million rupiah, possibly below, by the time of its coming onto the market in the second quarter of 2007. It is a 1600cc vehicle with 7 seats, is similar to the Kia Carnival, and has a 40% local component share.
Launched first in China, and called there the "Jun Yi", the Livina, with its conservative design, is aimed at the family market, and was designed at the Nissan Technical Centre in Atsugi, Japan. Nissan Indonesia expects the Livina to account for 70% of local sales by 2008.
Nissan in Indonesia is expected to sell only about 5000 units this year, mainly of SUV's such as X-Trail, Terrano and Murano, more bulky and trendy models than the Livina.
The Grand Livina was formally launched on April 5th 2007, making Indonesia the second country after China to see the Livina on the road. In China the car was launched in November of last year under the name Nissan Geniss.
There are seven types of Livina on the market with two engine types, a 1,500 cc model and the 1,800 cc version, with prices ranging from 139 million rupiah to 204 million rupiah.
Nissan hopes to sell 12,000 units of the car, with a total company sales target of 21,000. In 2008, said Chief Operating Officer of Nissan Motors Ltd, Toshiyuki Shiga, total sales are hoped to rise to 40,000 with the Livina taking a 60% share of this. detik
Prices for Jakarta:
|1.5 SV M/T||Rp.138.500.000|
|1.5 XV M/T||Rp.146.000.000|
|1.5 XV A/T||Rp.156.000.000|
|1.8 XV M/T||Rp.165.500.000|
|1.8 XV A/T||Rp.177.500.000|
|1.8 Ultimate M/T||Rp.191.500.000|
|1.8 Ultimate A/T||Rp.203.500.000|
No items matching your keywords were found.