Nissan Motors

Nov 8th, 2006, in Business & Economy, by

Nissan Motors, and their cars, provide the most customer satisfaction in Indonesia, a survey says.

The annual J.D. Power Asia Pacific 2006 Indonesia Sales Satisfaction Index (SSI) Study was released this week and the results showed that Nissan Motors Indonesia, which will shortly release its new Livina model, ranks the highest in customer satisfaction with its new-vehicle sales and delivery process.

Six factors are used to determine overall customer satisfaction, they being, quality/speed/ease of....:

  • delivery process - (23% weight)
  • salesperson - (19%)
  • paperwork - (18%)
  • delivery timing - (13%)
  • dealer facilities - (12%)
  • deal - (12%)

The scores are given on a 1,000 point scale. The results:

  • Nissan - 769
  • Toyota - 763
  • Industry Average - 757
  • Honda - 754
  • Suzuki - 751
  • Daihatsu - 748
  • Kia - 739
  • Mitsubishi - 737
  • Hyundai - 733
  • Isuzu - 733

Nissan topped the rankings on five of the six criteria, delivery process, delivery timing, dealer facility, salesperson and deal, while Toyota took the honours in the ease of paperwork area.

On average vehicle delivery times fell across the board from 30 days in 2005 to 15 days in 2006. Due to falling sales caused by fuel price increases car dealers were much more likely this year to offer discounts and incentives with proportion of customers who reported receiving a discount increasing from 27% in 2005 to 47% in 2006.

The 2006 Indonesia Sales Satisfaction Index Study is based on interviews with 1,834 new vehicle owners, done from June 2006 to August 2006, who purchased their vehicles between December 2005 and June 2006.

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